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Olatti vs Zoom Phone.
Zoom Phone is a mature cloud calling service inside the app many teams already know. It can be bought on its own or as part of a wider Workplace bundle. Olatti takes a more focused route for UK teams. Here's what differs, feature by feature.
A global workplace suite, or a focused UK communications service.
Zoom Phone makes sense if your team already lives in Zoom for meetings and wants calling on the same login. It brings cloud calling, recording, messaging and AI call-summary features into a mature global platform. Those capabilities are available through a mix of standalone Phone licences and wider Workplace bundles, with the exact package and price depending on what your team needs.
Olatti is for UK teams that want calling, messaging and call history designed as one focused product. Calling and messaging stay together, while call allowances, recording retention and transcription depend on the plan. The everyday workflow stays familiar whichever option fits your team.
How they actually differ.
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| Olatti | Zoom Phone | |
|---|---|---|
| What it's built for | A focused business communications service for UK teams, with calling and messaging in one product. | A mature cloud calling service integrated with Zoom Workplace, sold through standalone calling plans or wider bundles. |
| Getting a UK number | Included from the start, or port your existing number in for free. | UK numbers are available on the standalone or bundled plans. Porting an existing number in takes around 30 business days on average, with some loss of incoming service during the activation window. |
| Setting it up | Choose the plan that fits, sign in and start calling. | Choose a standalone calling plan or a bundled Workplace tier, then assign numbers and provision any desk phones through the admin console. |
| Reaching someone | Double-tap a hotkey, type a name, press enter to call. | Open the Zoom app and dial, or start a call from an existing chat or channel. |
| Desk phones | Optional. Plug one in and it shares your number and call history with the app. | Supports certified and interop-certified handsets, provisioned through the admin console. Hardware is bought separately or supplied through an eligible hardware programme. |
| Call recording | Call recording is available, with retention depending on the plan. | Zoom Phone supports automatic and on-demand recording on paid licences. Phone recordings are stored in Zoom's cloud, with access and recording rules controlled by admins. |
| Finding what was said | Plans with transcription let you search calls by what was said and jump to the matching moment. | Zoom's AI features can summarise Phone calls and answer questions about them when enabled by an admin. Eligible standalone Phone licences can use these features as well as Workplace bundles. |
| Messaging | Direct messages and channels sit alongside calling. | Zoom Team Chat includes direct messages and channels, and is available across Zoom Workplace, including Basic accounts. Phone calls can start from the same app. |
| Where your voice data goes | Processed on Olatti's own UK infrastructure, not handed to a third-party AI vendor. | Processed through Zoom's cloud. Zoom says it does not use customer audio, video, chat or other communications content to train its or third-party AI models. Storage and processing options depend on the account and region. |
| How it's priced | A per-user service with calling and messaging together. Call allowances, recording retention and transcription depend on the plan. | Sold through standalone calling plans and broader Workplace bundles. Availability and price vary by region and package, so confirm the current UK quote with Zoom. |
Zoom Phone details were checked against Zoom's documentation for call recording, call summaries and Team Chat, current as of August 2026. Plans and regional availability can change.
If video meetings are the job, Zoom is built for scale.
Zoom is built for organisations where large meetings, webinars, a global footprint and a familiar external video experience matter. Phone sits alongside that broader suite, with established administration, hardware support and international availability. For a team whose work depends on cross-company video or large online events, that is a real strength Olatti does not try to match.
A focused system for UK teams.
Double-tap a hotkey to call from wherever you're already working. Recording is available, while retention and transcription follow the plan you choose. Voice is processed on Olatti's own UK infrastructure.
Teams that stopped settling.
We'd basically given up on having a business phone - everything ran through WhatsApp and our mobiles. Olatti gave us a proper number back without the clunk. Now every client conversation sits in one place and nothing slips.
My hands never leave the keyboard. Double-tap, type a name, and I'm on the call before I'd even have found the number in our old setup. It's the first phone tool that keeps up with how we actually work.
It feels like it was made by people who care, which I can't say about anything else we've used. And we've stopped losing callbacks - Olatti flags the missed call and we ring back the same day.
Questions, answered plainly.
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